WeWOOD watches create all natural wooden watches from reclaimed and recyled wood and materials to create an eco-friendly, fashionable line of watches. Born in Florence, Italy in 2009, WeWOOD watches consolidate the Italian abilities to craft unique items and the necessity to care for our environment. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future. With the help of our customers and partners, WeWOOD has planted 604,475 trees across the globe since our reforestation program began in 2010.